Supported by the Google News Initiative, the Digital Immersion Programme is a five day interactive virtual workshop for key decision makers designed to accelerate a publisher’s journey towards digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a series of quick wins that they can implement.

The first ever in-person edition of the programme is taking place in Cape Town, May 09-13, 2022!


  • Typically local and hyper-local publishers
  • Have a content website, not only an e-edition of the publication
  • Yet to offer digital subscriptions/memberships or at a very early stage of that process
  • Typical headcount (newsroom + operations): 9-50
  • Typical online monthly unique visitors: <250,000

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Programme overview

  • Each day in the Digital Immersion programme focuses on a different aspect of your digital transformation journey.
  • Starting with a digital reader revenue diagnostic review, publishers are guided through different phases of the reader lifecycle throughout the week, namely attraction, engagement and monetisation. On Day 5, all lessons learnt come together when publishers develop an ambitious North Star goal and a roadmap to bring their strategy to life.


  • For each programme there can be a maximum of 12 publishers, with up to two participants from each publisher. For the morning webinar sessions, FT invites participants to invite as many relevant people in their organisation as they like (up to a maximum of 20) to help share and embed the knowledge.

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