British American Tobacco Nigeria Recruitment For Digital Executive

British American Tobacco Nigeria Recruitment For Digital Executive. British American  Tobacco Company in Nigeria is now inviting applications from suitably qualified persons to fill the position of Digital Executive. Check below for requirements and how to apply.

British American Tobacco is all about freedom of choice – whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion-dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

Applications are invited to fill the position below:

Job Title: Digital Executive

Location: Lagos
Seniority Level: Management
Function: Marketing – New Categories

Job Role and Objectives

• BAT Nigeria is looking for an experienced and driven Digital Executive to join the New Category team of BAT in the West and Central Africa area and support our digital journey.
• The person in the role should have a proven track record in the design and implementation of digital marketing strategy, especially on social, CRM, Analytics, and Consumer experience.
• You’ll need to be experienced, driven, agile, and willing to challenge the status quo, with hands-on operational performance in a fast-paced and transforming environment, as you’ll get to work within a high-performing and diverse team and deliver set KPIs for our digital touchpoints.

What You Will Be Accountable For

Digital Platforms and Solutions

• Develop, support, and lead the short and long-term CRM, SEO, UX, and Analytics strategy.
• Ensure full alignment with identified Business & Marketing objectives.
• Collaborate with Team members to manage the overall online presence of the company.
• Constantly thrive to develop new touch points and increase the reach of the digital channel.
• Ensure thorough reporting of internal, external, and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance.
• Implement an approved technological roadmap to support the business strategy.
• Achieve the organization’s CRM, SEO, Content, and Analytics goals and targets.
• Implement and ensure the sustainability of the channels from a performance and financial standpoint.

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Supplier Management:

• Identify and partner with the right agencies, technology suppliers, and specialists to increase digital marketing results.

Budget Management:

• Planned, track, and reported on digital marketing budget aligned with current planning and reporting structure.

Stakeholder Engagement:

• Accountable for delivery of the CRM, SEO, Content, and Analytics suite in alignment with set KPIs.
• Regular review of agreed digital KPI’s including ROI, suggesting improvements, and seizing opportunities.
• Proactively share knowledge and expertise, be the source of information and inspiration on the latest trends in the digital arena.

People Management:

• Ensure performance improvement and leadership development within the team.
• Support the embedding of digital marketing as a new channel for the organization and drive continuous improvement.

Requirements For the Job

Interested persons must possess the following:

• Bachelor’s Degree in Marketing and/or Information Technology or a related field.
• More than 4 years of demonstrable CRM, SEO, and Analytics experience in roles of increasing accountability.
• Good understanding of key marketing principles: consumer-centric and journey, user experience, target audience, ROI etc.
• Creative, able to work in a matrix fast-paced environment and plan/manage the time accordingly.
• Strong communication skills, both written and verbal in English (also in French would be an asset).
• Any professional certification in CRM, SEO, Content, and Analytics (e.g., DMI, Salesforce, Google Analytics, etc.) is desired.
• Demonstrable hands-on experience in designing & implementing direct-to-consumer digital marketing strategy, including e-commerce, database acquisition and management, CRM activation, content development, and SEO with Mobile, eCommerce, Web and UX technologies expertise.
• Experience in managing suppliers and agencies.

Salary Range

Competitive Salary + excellent benefits + market-leading bonus.

How to Apply

Interested and qualified candidates should:
Click here to apply

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Note: Be vigilant – BAT will never ask a job candidate for money for any reason, including paying for a visa, work permits, or pre-employment checks. If someone invites you to apply for a BAT role and asks for payment for these types of activities, it is not a legitimate BAT job.