Coca-Cola Company Recruitment For Shopper Insights Manager. Coca-Cola Company is now inviting applications from suitably qualified persons for the position of Insights manager at the firm. Check the article below for requirements and how to apply.
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company, you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Applications are invited to fill the position of:
Job Title: Shopper Insights Manager
Job Requisition: R-77679
Location: Lagos
Job Type: Full time
Travel Required: 00% – 25%
Relocation Provided: No
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Job Description
Shopper insights:
- Leads development of shopper understanding with a focus on key Africa operating unit channels and shopper journey. Generate key shopper insights by channel.
- Ensure that key categories, and shopper marketing plans are reflective of changing shopper needs states, and behavior.
- Model and promote a shopper-first mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights.
- Devise, manage and deliver insights to Inter to support package design, design guidance, and standards, and apply thinking marketing around consumer journey (Experience Orchestration and Experience Consistency).
- Lead the mining of digital shopper insights and work closely with the Customer and Commercial and Integrated Marketing teams to drive the execution of digital and e-commerce plans.
Commercial Insights:
- Partner with the Category Leads and the Customer and Commercial leads with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics.
- Lead all ad hoc research projects across categories that include price, pack, or channel variables – for example, conjoint studies.
- Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies, and new product launch plans for all brands in Africa Portfolio.
- Carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interact regularly with the Insights Lead, Insights Team, Global Insights lead, Marketing Lead, and broader marketing and Customer & Commercial teams.
Requirements for Coca-Cola Company Recruitment
Applicants must possess the following:
- Bachelor’s Degree in Marketing or related fields
- 5+ years of senior leadership experience including Market Research, Shopper Insights, and Commercial Analytics preference for additional Marketing, Innovation, and experience.
- Be a key partner with business and P&L owners to enable better decision-making founded on deep consumer, macro forces, and commercial insights.
- Provide customer support to brands and Operating Units to enable brand equity building and consumer relationship building, recruitment, and loyalty across the portfolio.
- Knowledge of Market research techniques
- Knowledge in Insight approaches trends and latest industry thinking Marketing execution experience.
Benefits of the Job
- You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.
- Together, in pursuit of our Company Vision to craft Loved Brands, done sustainably, for a better-shared future, we will:
- Leverage our Bounderless Network
- Make our Culture Code inevitable
- Build winning Capabilities
- Change the DNA of our organization to become Adaptable.
How to Apply
Interested and qualified candidates should:
Click here to apply
Application Deadline
27th October 2022.
Note
- We are doing our best to create a seamless candidate experience for you as you apply for roles within the company.
- Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience